KEYWORD RESEARCH
Keywords are Building Blocks
Keywords are the building blocks of search engine optimization (“SEO”). Strong copywriting and keyword placement can be the difference between you and your competition ranking high on the search engines.
Finding and selecting the right keywords for your site is called keyword research. This involves time consuming investigation to determine what keyword phrases people are typing into the search engines. Keywords should not be chock full of your industry jargon. They should be words that people would actually type to find you.
There is a strategy behind keyword research and the goal is to determine not only what people are typing into the search engines to find your services, but specifically what keywords people are using to find your site.
There is no shortcut to proper keyword research and it shouldn’t be a guessing game. The best keywords for an individual website should be relevant to your business.
Keywords are not only important to your ad copy, but they are equally important to be placed in the tagging of your pages, such as the title tag, the meta description tag, in the page copy, page headings, in navigation and anchor links, and alt text for images.
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