PAY PER CLICK (PAID SEARCH MARKETING
Pay per click (PPC) is just that, you pay each time someone clicks on your ad. The cost varies widely and is based on the keyword phrase you have chosen. PPC ads can range from 20 cents per click to $20 per click and higher.
Search engines such as Google, Yahoo and MSN list their pay per click ads in the sponsored section of their search results.
At Fuel the Web, we believe PPC can help enhance your marketing strategy, but it needs to be monitored closely.
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